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20 SMSF-suitable retirement planning appointments in 60 days. Funnel already built below.

Scroll down to see the landing page, VSL, ads, emails, and confirmation page we'd use to turn cold traffic into qualified conversations for your team.

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Walkthrough

What we found when we studied Smart Financial Advisory.

Before writing a word, we audited your positioning, competitive landscape, and audience signals. Three findings shaped every deliverable below, and none of it's templated.

Your Positioning

Your edge: Clients treated as individuals, not numbers; advice built on lasting relationships beyond a single transaction. That thread runs through every piece of content below.

Competitive Landscape

We studied the competitive landscape and what comparable advice offers are running. The scripts we built position Smart Financial Advisory differently.

Your Audience

The #1 thing on their mind before they book: Unsure whether they'll have enough to retire comfortably. Every piece of content below addresses it.

Your custom-made deliverables.

Every piece is finished, written in your voice, and yours to keep regardless of whether we work together.

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Concept

Angle
Primary text
Headline
Description
Who it speaks to
Video Ad Scripts 5 angles
Angle 1: Your super sits in a fund that treats you as a number

Variation 1 of 2
The pre-retiree who suspects "set and forget" isn't a strategy
Headline: A balance isn't a retirement plan

Hook options:
1. A super balance is a number on a screen. It isn't the same as a plan for what happens to it.
2. You've been paying into super for thirty years and nobody has ever asked you what you actually want retirement to look like.
3. Set and forget was fine while you were building. It's a strange way to run the last stretch before you retire.

You picked a fund years ago, the money's gone in every payday, and you've barely looked since. That was sensible for a long time. But a balance sitting in a default option was never built around you, your timeline, or the life you're planning after work. It's one setting, applied to millions of people at once. As you get closer to retiring, the questions get personal: when can you stop, how much can you draw, what happens if the market drops the year you finish up. A default fund can't answer those, because it doesn't know you. That's where we come in: we sit down, work out what you actually want, then build a super and retirement strategy around it and stay across it as things change. If you want to see what a plan built around you looks like, tap the link and book a free consultation.
Variation 2 of 2
Control re-framed as your super invested the way you decide
Headline: Your super, invested your way

Hook options:
1. Somewhere out there a fund manager is deciding how your retirement money gets invested, and you've never met them.
2. You can have a real say in how your super is invested. Most people just don't know that's on the table.
3. Control over your super sounds like more work. Done properly, it's the opposite.

Right now your super is invested to a formula that treats you the same as everyone else in the fund. That's the trade you made for it being simple. The thing is, you can have a genuine say in where your retirement money goes, matched to how you feel about risk and what you're aiming for, without having to become an expert or manage it yourself. That's what a self-managed fund can do, with us handling the strategy, the management and the ongoing review so it stays on track. You keep the control. We carry the load. If you'd like to know whether that setup would actually suit you, follow the link and grab a free consultation.

Angle 2: Keep the control, lose the admin

Variation 1 of 2
We manage and review the fund, so control costs you no extra work
Headline: Keep control. We do the paperwork.

Hook options:
1. You liked the idea of running your own super. Then someone mentioned the paperwork.
2. Most people talk themselves out of a self-managed fund over the admin, long before they ever get to the strategy.
3. You can have the control of a self-managed fund without spending your weekends on it.

A lot of people want the control a self-managed fund gives them, then back away the moment they picture the compliance, the record-keeping and the deadlines. It's genuinely real work if you're doing it alone. But you don't have to. We handle the ongoing management, maintenance and review of the fund, so the part that puts people off sits with us, and the control stays with you. You get a say in how your retirement money is invested, and your evenings back. If that sounds like the version you actually wanted, tap the link and book a free consultation to see how it works.
Variation 2 of 2
The biggest fund is paying to talk you out of running your own super
Headline: Why big funds don't want this

Hook options:
1. The largest super fund in the country is spending money to talk you out of managing your own.
2. Ever notice the big funds run ads about how hard a self-managed fund is, and none about how it might suit you?
3. When the biggest fund tells you a self-managed fund is too much hassle, ask who benefits from you staying put.

You've probably seen the message from the big funds: a self-managed fund is too much admin, too much responsibility, not worth it. It's worth asking who gains from you believing that. Keeping your money exactly where it is. What that message leaves out is that the admin they're warning you about can be managed for you. We take on the compliance, the maintenance and the review, so the burden they lean on doesn't actually land on you. Whether a self-managed fund is right comes down to your situation, not a slogan from a fund that would rather keep your balance. If you want a straight read on whether it fits you, follow the link and book a free consultation.

Angle 3: An accountant set up your SMSF, nobody built the strategy around you

Variation 1 of 2
The existing trustee whose fund just holds cash and was never linked to a plan
Headline: Who built the strategy for your fund?

Hook options:
1. Your accountant set the fund up for you, but who actually built the strategy inside it?
2. You've got a self-managed fund and most of it's sitting in cash, which is a holding pattern rather than a plan.
3. Setting the fund up is the easy part. Most people come unstuck getting a real plan running through it.

Plenty of people set up a self-managed fund years ago, usually through their accountant, and it's been sitting there ever since, mostly in cash or one asset that never really got reviewed. So the structure got built while the strategy around your actual goals never did. It's an incredibly common gap, and a costly one when the years before retirement are the ones that count. We work alongside your accountant and build the investment strategy the fund was missing, mapped to what you're trying to reach and reviewed as you go. If your fund has been idling, tap the link and book a free consultation to see what it could be doing instead.
Variation 2 of 2
Real savings behind you and no plan in front of you
Headline: You've saved. Now what's the plan?

Hook options:
1. You've done the hard bit and built a real balance. The strategy in front of it hasn't caught up.
2. Once you've got at least $200,000 in super, a self-managed fund is worth a proper look. Most people never get that look.
3. Saving the money is one job. Deciding what it should actually be doing is a different one, and it's the one people skip.

You've spent years building your super, and it's reached the point where you've got real options. Once you've got at least $200,000 in super, a self-managed fund is worth a proper look, and the question stops being how do I save more and becomes what should this money actually be doing. Most people never get that question answered, because their fund isn't built to answer it. We take what you've already built and put a real strategy in front of it, around your goals and reviewed over time. If you've got the savings and not the plan, follow the link and book a free consultation.

Angle 4: Advice that isn't selling you a property

Variation 1 of 2
The trustee tired of every "free SMSF chat" turning into a property pitch
Headline: Advice, not a property pitch

Hook options:
1. Every free self-managed super chat you've booked somehow ended on a property deal. This one won't.
2. If the last person who talked to you about your super was really selling you an apartment, you already know the problem.
3. There's a difference between advice about your super and a sales pitch wearing the word "advice".

If you've looked into a self-managed fund lately, you've probably sat through a few free chats that turned out to be a property pitch dressed up as advice. It gets tiring, and it makes it hard to tell who's actually on your side. We've got no property to sell you, and no product shelf at all. What we do is sit down, understand what you're trying to reach, build a plan around that, and stay across it. The only thing on the table is your situation. If you want a conversation about your retirement instead of someone else's deal, tap the link and book a free consultation.
Variation 2 of 2
The S.M.A.R.T. method, a plan built around your goals not a product shelf
Headline: A plan around your goals

Hook options:
1. Good advice starts with your goals, not with whatever the adviser happens to be selling.
2. Before anyone should touch your super, they should be able to tell you what you're actually aiming for.
3. Most "advice" starts with a product. Ours starts with a question about what you want.

A lot of what gets called financial advice is really a product looking for a buyer. We start from the other end, with a goal-setting method built around what's specific to you: what you want retirement to look like, when you want to get there, and what has to be true for it to work. From there we build the super and investment strategy that fits, and we manage and review it as an ongoing relationship rather than a one-off transaction. Nothing gets recommended because it suits us. If you'd like a plan that starts with your goals, follow the link and book a free consultation.

Angle 5: Is an SMSF even right for you? We'll tell you straight

Variation 1 of 2
The straight diagnostic, a real answer including when the answer is no
Headline: We'll tell you if it's not for you

Hook options:
1. A self-managed fund isn't right for everyone, and any adviser worth talking to will tell you when it isn't.
2. Before you set up a self-managed fund, it's worth having someone tell you the truth about whether you should.
3. If you're weighing up a self-managed fund, the most useful answer might be no. We'll actually give it to you.

A self-managed fund gets sold hard, so it's worth hearing from someone who has no reason to talk you into one. For plenty of people it's a genuinely good move. Plenty of others would find the cost and the responsibility outweigh what they'd get, and you deserve to hear that plainly while you're still deciding. In a free consultation we'll look at where you're at and give you a straight read on whether a self-managed fund actually fits your situation, including telling you when it doesn't. No pressure to proceed either way. If you want a straight answer before you decide, tap the link and book that free consultation.
Variation 2 of 2
Your early 50s is when this decision compounds
Headline: The decision that shapes your 60s

Hook options:
1. The super decision you make in your early fifties shapes the whole run into your sixties.
2. In your early fifties you've still got room to move with your super. That window doesn't stay open.
3. There's a stretch in your early fifties where the structure you choose for your super really matters. Most people drift through it.

Your early fifties is a quiet turning point for super. You've still got enough time before retirement for the structure you choose to make a real difference, and you've usually built enough that the choice actually counts. Get the setup right in this window and the years afterwards do more of the work for you. Leave it on default and you're relying on a formula that was never aimed at your situation. It's the right moment to ask whether a self-managed fund and a proper strategy suit where you're headed. We'll help you work that out plainly in a free consultation, including if the answer is to stay put. If you're in that window, follow the link and book one.

Long-Form Explainer Video Script 1 complete script

Offer: Free 30-minute consultation on your super and retirement (SMSF-led)


Headline: How to know whether your super is actually set up to retire you the way you want, and who you can trust to tell you straight

If you're somewhere in your forties, fifties or sixties and you've got a decent amount sitting in super, there's a good chance nobody has ever sat down with you and worked out whether it's genuinely on track to give you the retirement you're picturing. That's what we do, and I want to take you through how we think about it, so you can decide whether a conversation with us is worth your time.

We're a financial advisory firm, and we've been advising Australians on their super, their retirement and their self-managed funds since 2016. Most of the people who come to us are in the same spot you might be in right now. They've worked hard, they've built up a reasonable balance, and their money is sitting in a big industry or retail fund on autopilot, and they've started to wonder whether that's really good enough for the retirement years, when the balance is doing the heavy lifting and there's no salary behind it any more. We hold our advice under a proper Australian Financial Services Licence, and everything we recommend has to be right for you specifically before it goes anywhere near a plan.

By the time people call us, they tend to feel much the same thing. They've had the same super fund for years, they get a statement they don't really read, and they've got no clear answer to the one question that keeps them up at night, which is whether they'll have enough to stop working when they want to. And a lot of them have started hearing about self-managed super funds from a mate or an accountant, and they're curious about taking control, but they're not sure if it's worth the effort or whether they've even got enough to make it stack up.

That curiosity is well founded, by the way. Self-managed funds in Australia now oversee more than $876 billion for over 1.1 million members, and the reason so many people move that way is control. Instead of your retirement money sitting in a pooled fund making decisions on behalf of a few million strangers, an SMSF lets you decide how it's invested, across a much broader range than a standard fund allows, from shares and term deposits through to property. It's not the right move for everyone, and we'll come back to that, but the appetite for taking charge of your own retirement has never been stronger.

So when you book a call with us, the first thing we do is understand where you actually are. What you've got, what you want retirement to look like, and roughly when you'd like to get there. From there we'll tell you whether your current setup is likely to get you there, whether an SMSF would genuinely give you more control and better options for your situation, and what a plan built around your goals rather than an off-the-shelf product would look like. If you end up working with us, that relationship carries on well past the first plan, because we keep reviewing and managing things as your life and the rules change, and it stretches into the wider parts of your finances too, the investments, the personal insurance, estate planning, and things like Centrelink and aged care when they come into view.

Now, a few things probably run through people's minds at this point, so let me get to them. The most common one is whether they've got enough super for an SMSF to be worth it. As a rough guide, the general recommendation is at least $200,000 in super before it tends to make sense, and if you're not there yet we'll tell you that on the call rather than let you set up something you don't need. The second is that SMSFs sound like a lot of work and a compliance headache, and there's some truth to that if you're going it alone, which is exactly why people have us manage and review the fund for them. Another one is cost, and whether advice is worth the fee, and the answer there's simple, a first conversation with us costs you nothing and you'll leave it knowing a lot more about your own position than when you started. And the big one underneath all of it's trust, whether you can hand your retirement savings to a firm you found online. We'd rather earn that than ask for it. Have a listen to what a few of our clients say a bit further down, take the call, and judge us on how we handle it.

This is worth your time if you're within, say, ten or fifteen years of retirement, or already there, with a meaningful balance you want working harder, and you want a real person actively looking after it rather than a fund that treats you as one account among millions. The people who get the most out of a call with us have usually been circling the SMSF question for a while and just want a straight answer on whether it suits them. Where it probably won't help is if you're happy leaving your super entirely on autopilot and you'd rather not think about it, or if you're chasing a hot tip or a quick win, because that's not what we do and it's not how good retirements get built.

If that sounds like you, the next step is simple. Fill in the short form just below this video, and answer each question as fully as you can, because the more we understand about your situation the more useful the conversation is. Depending on what you tell us, we'll invite you to book a free 30-minute call, by phone or video, wherever in the country you happen to be. On that call we'll talk through where you're at and give you a clear read on your super, your retirement and whether an SMSF makes sense for you. No plan gets built and nothing goes ahead unless it genuinely fits.

Before you do, listen to a couple of people we've worked with. Stu told us, "Pallavi is very knowledgeable with finance and offers great advise. I trust her judgement in managing my superannuation. Pallavi and Erika are very professional in their conduct." And Suren said, "At first my husband and I were reluctant to seek help through a professional, however Pallavi and her team have exceeded our expectations. We appreciate the support that Pallavi and her team have provided and will happily continue being a client of Pallavi." Trust is the word that keeps coming up when our clients describe working with us, and it's the thing we care about more than anything.

So if you want to know whether your super is really set up to give you the retirement you want, and you want someone in your corner who'll tell you the truth about it, fill in the form below this video now and answer each question as fully as you can. We'll take a look at your situation, and if it's a fit, we'll invite you onto a free 30-minute call and give you a clear picture of where you stand and what taking control could look like for you.

Confirmation Page Video Scripts 6 scripts
Video 1: Welcome, and what happens next

Thanks for booking your consultation. It usually means one of two things is on your mind, either you're not sure your super is set up the way it should be, or you've been wondering whether taking more control of it through your own fund is worth the effort. Both are good reasons to be here.

The call itself is more relaxed than people expect. One of our advisers gets on the phone or a video call with you for about half an hour, has a look at where your super sits today and what you want retirement to actually look like, and gives you a straight read on whether you're on track. If a self-managed fund would genuinely put you in a better spot, they'll talk you through it. If it wouldn't, they'll tell you that just as plainly, because we'd rather you left with the right answer than a product you didn't need. We've built the whole firm on treating people as individuals rather than account numbers, and this call is where that starts.

You should already have a confirmation with your time and the details to join, so keep that handy. Over the next few days we'll also send you a couple of short emails. They cover the questions that come up on nearly every one of these calls, so nothing takes you by surprise when you speak with the team.

Before then, the most useful thing you can do is sitting right below this video. There are a few short clips on the questions we hear most, things like whether your balance is at the point where an SMSF makes sense, what the responsibility really involves, and whether advice is worth paying for at all. Have a look through the ones that apply to you, so we can spend the call on your situation instead of the basics.

Watch a few of those, have your super details somewhere close by, and one of our advisers will take it from there.

Video 2: Do I have enough super to make an SMSF worth it?

This is the first thing most people want to know, and it's the right place to start, because an SMSF only earns its keep once there's enough in it to spread the running costs across.

As a rough guide, we'd generally want to see at least $200,000 in super before an SMSF really starts to make sense. That's not a hard line in the sand, and the balance isn't the only thing we look at. Someone with a bit less who's about to sell a business or receive a lump sum can be in a very different position to the number on the statement today. But below that mark, the fixed costs of running your own fund tend to eat into the benefit, and you're often better served staying put for now.

Above it, the picture changes. You get control over how the money's invested, access to a wider range of assets than a standard fund offers, and the ability to build a strategy around your own goals rather than a default option chosen for a million other members. Once you're past that mark, the responsibility of running your own fund starts paying you back.

The reason we ask for your real balances on the call is so nobody's guessing. Your adviser will run the actual maths on your numbers and tell you where you sit. If you're not there yet, they'll say so, and they'll tell you what would need to change for it to be worth revisiting.

Video 3: Is advice actually worth paying for?

Let me deal with the money side head on, because it's the question people are most reluctant to ask out loud.

The consultation you've booked costs you nothing. It's a genuine free 30-minute conversation, and there's no obligation attached to it. You'll come away with a clear read on where your super sits and whether it's worth doing anything about, whether or not you ever become a client.

If you do decide to work with us beyond that, any advice fee gets laid out in plain figures before you agree to a single thing, so you always know what you're paying and what you're getting for it. We won't quote you a number on this video, because the right fee depends on how much work your situation actually needs, and we're not in the business of pretending one price fits everyone.

As for whether advice is worth it, here's a number worth sitting with. A study by AustralianSuper found that 62% of Australians aged 65 and above still rely on some form of Government Age Pension. A whole working life of super contributions, and most people still arrive at retirement leaning on the pension. Good advice is largely about not being in that group, making the money you've already earned work harder and last longer than it would on autopilot. Your adviser will show you what that looks like against your own numbers on the call.

Video 4: Isn't an SMSF a lot of work and compliance risk?

It's worth being cautious here, so I'll go through what running your own fund actually involves, and where we sit in it.

An SMSF does come with real responsibilities. As a trustee you're accountable for the fund meeting its obligations, keeping proper records, having it audited each year, and staying inside the rules the ATO sets. That's what puts a lot of people off, and it should be taken seriously, because getting it wrong can be costly.

Where we come in is carrying most of that load for you. We handle setting the fund up, we build the investment strategy, and we manage and review it on an ongoing basis, working alongside your accountant so the fund stays compliant year to year. You keep control of the decisions you'd want to keep, what the fund invests in and where it's heading, without having to become an expert in super law to do it. Think of it less as taking on a second job and more as having a team who does the heavy lifting while you stay in the driver's seat.

The rules also keep moving, which is part of why having someone on it matters. Just this year there've been changes around SMSF property borrowing and valuation deadlines that caught plenty of trustees out. Staying across that so you don't have to is a large part of what the ongoing relationship is for.

If the responsibility still feels like more than you want to take on, tell your adviser that on the call. Sometimes the right answer is a simpler structure, and they'll say so.

Video 5: Can I trust you with my retirement savings?

You're handing over the thing you've spent a working life building, so wanting to size us up first is exactly right.

A few plain facts. We've been advising Melbourne clients since 2016, and these days we work with people right across Australia by phone and video, so where you live isn't a barrier. The firm operates as a Corporate Authorised Representative under an Australian Financial Services Licence, which means the advice you get is regulated, and there's a licensee standing behind it. That's the floor any firm should meet before you trust them with your money.

Past the paperwork, the better answer is in what our clients say. One of them, Suren, told us he and his wife were reluctant to seek professional help at first, and that we ended up exceeding what they expected, especially through a rough stretch during COVID when they needed someone watching their situation closely. Another, Thomas, said that inside sixteen months the investments we suggested had returned a very good result, and that any call or email got answered promptly. Those are the two things that tend to matter once someone's actually a client, the results and being kept in the loop, and they're the two things we work hardest at.

On the call you'll get a feel for how we operate before any commitment. A free consultation is built to work that way, it lets you weigh us up while it still costs you nothing.

Video 6: Do I even need an adviser?

Plenty of people manage their own super for years and do perfectly fine, so this is worth thinking through rather than assuming the answer either way.

You probably don't need much help if your situation is simple, you're comfortable with how your fund is invested, and you're confident you're on track for the retirement you want. There's no sense paying for advice you won't use.

It's usually worth a conversation when a few things are true at once. Your balance has grown to the point where small decisions carry real money. You've got more moving parts than you used to, maybe a business, a property, a partner's super to coordinate with, or an inheritance on the horizon. Or you simply don't have the time or the appetite to keep on top of it yourself, and you'd sleep better knowing someone qualified is watching it for you. That last one is more common than people admit, and it's a perfectly good reason on its own.

The free consultation is designed exactly for working this out. Your adviser will look at where you're at and give you a straight answer on whether advice would genuinely leave you better off. If it wouldn't, they'll tell you, and you'll have lost nothing but half an hour. Bring your real situation and your hardest questions, and one of our advisers will take it from there.

Pre-Appointment Email Sequence 8 emails
Email 1: Your consultation is booked

Subject: Your consultation is booked
Preview: What we'll cover, and where to check us out before the call.
Send: Day 0, immediately after booking

You're booked in for your free 30-minute consultation with Smart Financial Advisory, and we're looking forward to the chat.

The call is by phone or video, so it works wherever you're based in Australia. Nothing to prepare. It helps if you've got a rough idea of your current super balance somewhere nearby, but if you don't, we can work around it.

Here's roughly how the half hour goes. You tell us where things sit now and what you want retirement to actually look like. We tell you straight whether an SMSF or a change to how your super is invested would get you closer, or whether you're better off leaving things as they are. Some people leave the call and decide to do nothing for now, and that's a perfectly good outcome too.

If you want a sense of who you'll be speaking with before then, our team, our authorisation and a few client stories are all on the site. We've been advising Melbourne families and business owners since 2016, and we work as Corporate Authorised Representative No. 001239266 of Iconic Partners (AFSL 450822).

See you soon.

The team at Smart Financial Advisory

Email 2: "do I even have enough for an SMSF?"

Subject: The enough-to-bother question
Preview: The number we work from, and why it's not the whole story.
Send: Day 1, AM

The question we hear most before a first call is some version of: do I actually have enough super to make this worthwhile?

It's the right thing to be asking, because an SMSF has real running costs, and below a certain balance those costs eat any benefit. As a starting point we generally suggest you'd want at least $200,000 in super before an SMSF is worth considering. Treat that as a guide rather than a strict cut-off. Whether it stacks up for you depends on what you'd invest in, whether you're doing it as a couple and can combine balances, and how hands-on you want to be.

Plenty of people arrive at the call assuming they're well short and find they're closer than they thought once a partner's super is in the picture. Others are over the line on paper but, once we talk it through, are better served leaving their super where it is. Both happen most weeks.

On the call we'll put your actual numbers against that $200,000 guide and tell you which side of it you're really on. No pressure to set anything up either way.

Talk soon,
The team at Smart Financial Advisory

Email 3: what "taking control" actually looked like for one family

Subject: What control looked like for one family
Preview: Less about the result, more about how the thinking went.
Send: Day 1, PM

We want to give you a feel for how these conversations tend to go, so here's one, in the client's own words.

Kate came to us as part of a young family with almost no time or energy left over for their own finances. She's since written:

"Pallavi and her team have always provided us with a professional, reliable and approachable service. In a time where we have had little time and energy to pay much attention to managing our own finances, it has been very reassuring to have Pallavi on our side and managing things for us."

What's worth noticing is where she started. Her want was simple: someone she trusted to take the weight of it off her, keep an eye on things and keep her informed. That's most of what an ongoing advice relationship is, well before any SMSF or investment decision gets made.

If you'd rather read the rest of the client stories yourself, they're all on the site, named and unedited.

Talk soon,
The team at Smart Financial Advisory

Prefer to watch? There's a short walk-through of how we approach a first consultation on the page you booked from.

Email 4: the money side of an SMSF, without the sales gloss

Subject: The money side, three ways
Preview: The maths we run so a structure has to justify its own cost.
Send: Day 2, AM

Let's talk about the part people find hardest to get a straight answer on: does the cost of an SMSF actually pay for itself?

We think about it by running your situation three ways before recommending anything.

- Underneath the line. Balance under the $200,000 guide, or invested in things a regular super fund handles perfectly well. Here the running costs of an SMSF usually outweigh what you'd gain, and we'll say so.
- Around the line. Enough to consider it, especially combining a couple's balances, and a genuine reason to want control, like direct property or a wider investment mix. This is where it gets worth a proper look.
- Well over it. A larger balance and clear plans that a standard fund can't accommodate. Here the structure tends to earn its keep, and the conversation moves to how to set it up properly.

We won't put a projected return on any of these, because nobody can promise one and we won't pretend to. What we can do is show you where your real numbers land across those three and let the maths make the call.

That's the bulk of what the consultation is for.

Talk soon,
The team at Smart Financial Advisory

Email 5: something you can use whether or not we ever speak

Subject: Worth checking before 30 june
Preview: A rule change that affects SMSF property, useful even if you never call us.
Send: Day 2, PM

A bit of homework you can do without us, and it's worth doing regardless of what you decide on the call.

If you already run an SMSF that holds property, two things are worth having sorted before 30 June 2026: an up-to-date valuation of the property, and a clear view of where the rules on SMSF property borrowing are heading, because they're changing. We've written both up on the blog with the dates and steps spelled out, and you can read them today.

Even if you're only thinking about an SMSF rather than running one, it's a useful window into what ongoing responsibility actually looks like. Some people read it and feel more ready. Others read it and decide the admin isn't for them. Either reaction is genuinely helpful to know before we talk.

The posts are linked on the site under the blog.

Talk soon,
The team at Smart Financial Advisory

Email 6: "can I actually trust you with my retirement?"

Subject: Trusting us with your super
Preview: How to check us out properly, and what you'll find if you look.
Send: Day 3, AM

Handing your retirement savings to someone you found through an ad is a big ask. Check us out properly before the call, and it's easy to do.

We hold an AFSL authorisation as Corporate Authorised Representative No. 001239266 of Iconic Partners (AFSL 450822), which you can verify on ASIC's public register. Our Financial Services Guide is on the site and lays out exactly how we're paid, so there are no surprises about fees. We've been doing this from Melbourne since 2016, and the client testimonials on the site are named people you could look up.

What you won't find is a promise about returns, because we don't make those. You also won't find pushy follow-up after the consultation. If it's not the right fit, we'll tell you, and that's the end of it.

Do the digging before we speak. It makes the 30 minutes far more useful when you already know we're legitimate.

Talk soon,
The team at Smart Financial Advisory

Email 7: why so many people are asking about super right now

Subject: Why super's on everyone's mind lately
Preview: The shift behind all the SMSF interest, and where it leaves you.
Send: Day 3, midday

There's a reason super and SMSFs are coming up in conversation more than they used to.

As of June 2023, SMSFs were overseeing more than $876 billion for over 1.1 million members. Many of those members are people who got tired of feeling like an account number in a large fund and wanted a say in where their retirement money actually goes. At the same time, a study by AustralianSuper found that 62% of Australians aged 65 and above still receive some form of Government Age Pension, which tells you plenty of people reach retirement with less certainty than they'd hoped for.

You're somewhere in the middle of that, still working, still able to change the trajectory. Whether an SMSF is your route or not, the useful move now is to get a clear read on where your super's heading and whether it needs adjusting. That's exactly what the call is for.

Talk soon,
The team at Smart Financial Advisory

Email 8: getting the most out of tomorrow

Subject: Quick note before your call
Preview: Two things to have handy, and how to reschedule if you need to.
Send: Day 3, evening (or Day 4 AM if the call is in the morning)

Your consultation is coming up, so a short note to make the 30 minutes count.

Two things worth having near you when we talk: a rough figure for your current super balance, including any old accounts from previous jobs, and a plain answer in your own head to what you want retirement to look like. Neither needs to be exact. Rough is fine, and if you can't find a number we'll manage.

Come with the questions you actually want answered. The half hour is yours, and the more openly you tell us what's worrying you, the more useful we can be.

If something's come up and the time no longer works, use the reschedule link on your booking confirmation rather than letting it lapse. A clean reschedule is easy and we'd genuinely rather find another time than lose the chance to help.

See you then,
The team at Smart Financial Advisory

Broadcast Emails 6 emails
Email 1: What $200,000 actually buys you

Subject: What $200,000 actually buys you

A lot of people hear the guidance that you want at least $200,000 in superannuation savings before considering an SMSF, and they read it as a gate you either clear or you don't. That reading misses what the number is actually for.

Running your own fund costs money every year regardless of how big it is. Around $200,000 is roughly where those fixed costs start to be worth what the structure gives you back, which is control over how the money's invested and a wider set of things you can invest in. Below that, the same costs take a bigger bite out of a smaller balance and the maths gets harder to justify. Once you're comfortably past it, the trade opens up for more people.

The more useful question is what you'd actually do with the control if you had it. If you can't picture that yet, the balance was never really the thing holding you back.

If you ever want to talk it through, our first 30-minute consultation is free.

Email 2: The set-and-forget default

Subject: The set-and-forget default

Your industry fund is doing exactly what it was built to do. Take the contributions, spread them across a default option, rebalance in the background, and stay out of your way for thirty years. For a lot of people that's genuinely fine.

It stops being fine when your situation gets specific and the fund can't. A default option has no idea you're five years from stopping work, or that your partner's balance sits in a different fund on a different strategy, or that you'd rather not be as heavily weighted to one asset class as it's put you. It treats you the way it treats every other member, because handling millions of people the same way is the only way a default can work at that scale.

None of that means you should move tomorrow. It's worth knowing what the default is doing with your money though, so that staying put becomes a decision you made rather than one that got made for you by default.

Email 3: Enough to retire on

Subject: Enough to retire on

The question we hear most often is quieter than any question about SMSFs or investments. It usually comes out as some version of: will there be enough.

The worry isn't irrational, and you're far from alone in carrying it. A study by AustralianSuper found that 62% of Australians aged 65 and above receive some form of Government Age Pension.

The reason "will there be enough" sits so heavily is that it's unanswerable in the abstract. Enough for which lifestyle, starting from which balance, drawn down over how many years? A lot of the anxiety comes not from the money itself but from the question having no shape yet.

Giving it a shape is most of the work. Once you can see the actual numbers in front of you, your balance, your contributions, what you'd want to spend, the feeling tends to shift from dread into something you can plan around. The not-knowing is usually heavier than the answer turns out to be.

Email 4: A client who nearly didn't call

Subject: A client who nearly didn't call

One of the couples we work with told us afterwards that they'd sat on the idea of getting advice for the better part of a year. Their words were roughly that they were reluctant to seek help through a professional and weren't sure it would be worth it.

Then things got complicated, the way they do, and they finally booked in.

What stayed with us wasn't the outcome. It was the year they spent not calling. That reluctance runs through almost everyone who eventually sits down with an adviser. People assume advice is for a version of themselves who already has it sorted, and so the ones who'd benefit most are often the slowest to ask.

Two things tend to be true at once. You don't need to have it figured out before you talk to someone. And the sooner you do, the more of the decades ahead you get to plan with rather than react to.

If you've been sitting on it, the first conversation is free and runs about 30 minutes. No preparation needed at your end.

Email 5: When you don't need an adviser

Subject: When you don't need an adviser

Plenty of people think they don't need an adviser, and for a stretch of life they're right. When your super is one balance, sitting in a default option, and retirement is decades off, there isn't much to advise on. Keep contributing and get on with your life.

What changes is the number of moving parts.

At some point you've got more than one super account, a partner's balance to coordinate with, a house, maybe an investment or two, a view forming about when you'd like to stop working, and a tax and super system that keeps shifting the rules underneath all of it. Good advice at that stage is really about someone holding the whole picture at once and keeping it pointed at the retirement you actually want, rather than telling you what to do with any single balance.

If you're still in the one-balance stage, you probably don't need us yet, and we'll say so. If you're past it and it's starting to feel like a lot to track alone, that's usually the sign.

Email 6: Control, and what comes with it

Subject: Control, and what comes with it

An SMSF gives you control. That's the whole appeal, and it's real. You choose the investments, you set the strategy, and you're no longer inside a default built for a million other members.

There's a cost on the other side of the ledger.

You take on responsibility for the decisions, for staying compliant, and for the admin that a big fund used to absorb on your behalf. Some people are happy with that swap and genuinely enjoy being at the wheel. Others realise it's exactly the load they'd rather hand to someone else at this stage of life.

Neither answer is the wrong one. The common mistake is deciding on the appeal of control alone without pricing in what carrying it actually involves. An SMSF should earn its place in your plan before it goes in.

If you're weighing it up, that's a good conversation to have out loud. Ours runs 30 minutes and costs nothing.

5
Image Ads
Scroll-stopping static creatives mapped to funnel stage
10
Video Ad Scripts
Platform-ready variations across angles and audiences
2
Funnel Pages
Landing page and confirmation page for your funnel
1
Long-Form Explainer Video Script
Full video sales letter, written in your brand voice
6
Confirmation Page Video Scripts
Breakout content for education and trust
8
Pre-Appointment Email Sequence
Confirmation-to-appointment nurture sequence
6
Broadcast Emails
Email sequence

How the pieces fit together.

Every asset above plugs into one place in this flow. Once it's running, the only thing you see is qualified bookings on your calendar.

Paid Ads

Video + image Meta ads

Landing Page

VSL explainer to sell the offer

Application Form

Filters unqualified prospects

Qualified

Meets criteria

Book Appointment

Automated scheduling

Paid Client

Closed on the call

Not Qualified

Doesn't meet criteria

Rejected

Redirected away

Email Nurture

Ongoing email sequence

Done for you. Almost nothing for you to do.

We handle every piece of the build, deployment, and the first 30 days of campaign management. You film, we run.

Done by us24 items

  • Full VSL Funnel build and implementation
  • AI competitor and market analysis
  • Messaging and ad angle research
  • Audience targeting strategy and research
  • Video Sales Letter written in your brand voice
  • 20+ scripted social media video ads across multiple angles based on current market behaviour
  • Hook and headline variations for every ad
  • Static image ad creative pack
  • Pre-appointment email sequence
  • General email marketing sequence
  • Booking confirmation page video scripts
  • Production notes for filming all scripted content
  • All content editing
  • Landing page and confirmation page design, deployment and hosting
  • Lead qualifier form
  • Software integration and automation
  • Email campaign setup
  • Meta Pixel setup and conversion tracking
  • Meta ads campaign setup
  • Retargeting ad campaign for warm traffic
  • Ongoing campaign management
  • Ongoing creative testing and ad refresh
  • 24/7 direct messaging access
  • Full in-depth funnel performance reporting

Needed from you2 items

  • Film scripted video content
  • Guest access to software

Things people ask before booking.

If yours isn't here, it's the first thing we'll cover on the call.

So you just used ChatGPT?
ChatGPT isn't in our stack. We've built proprietary AI workflows that allow us to research your market, analyse your competitors, and produce finished deliverables with a level of speed, relevance, and accuracy that would normally take a full agency weeks. That's our competitive edge. Every piece of content you see on this page was built from original research into your brand, your audience, and what's actually working in your market right now.
What's a VSL funnel?
A VSL is a video sales letter. It's a long-form explainer video designed to call out a real pain point in your market, position you as the expert in your field, and lay out why your offer is the obvious solution. The funnel is the system built around that video. It runs on autopilot: ads bring in viewers, the VSL sells them, a qualifier filters out anyone who isn't a fit, and email sequences follow up with everyone else. The goal is to ethically serve as many new clients as possible without you manually chasing every lead.
Can't I just use these deliverables on my own?
Absolutely. Everything on this page is real, finished work you can take and start using in your business this week. Scripts, emails, ad copy, funnel strategy, it's all yours regardless of whether we work together. What we've found is that most business owners start strong but get buried in the technical side: setting up automations, configuring ad campaigns, building landing pages, connecting tracking. It adds up fast. That's why we offer a complete done-for-you service. We handle every piece of the implementation so nothing stalls and the system actually launches.
What exactly do you do?
We put more clients through your door. The marketing systems on this page are well-established, proven to work for service-based businesses, and used religiously by the biggest players in every industry. Every piece is already built for you. We implement the full system, launch it, and make data-driven adjustments along the way to keep performance improving.
What do I get out of it?
Qualified booked appointments through this funnel - and you only pay per qualified booked appointment. These are warm prospects who have already watched your VSL, understand your offer, and chosen to book. You're closing warm leads, not pitching cold ones. Once the system is producing, it scales: the same funnel can deliver 5x the volume with incremental budget increases. You only pay for the qualified booked appointments we produce.
How will this work for me?
These systems work because they follow the same structure that the highest-performing service businesses in the world use to acquire clients through paid media. The difference is that every piece has been customised around your specific brand, your positioning, and the gaps we found in your market. None of it's generic. We launch, watch the data, and optimise based on what the numbers tell us.
How do I film scripted content?
We give you the revised scripts with production notes and you film them however works best for you. Showing your face is preferred but not a requirement. You can film on your phone, read from a teleprompter if you have one, or record line by line. We handle all the editing. The scripts provided on this page can be knocked out in a single afternoon.
I've tried ads and they didn't work.
That usually means the ads were running without a system behind them. Our ad strategy starts by using AI to analyse which ads are generating the most revenue in your industry right now. From there, we build many variations that run simultaneously. Not every ad will be a winner. It's a game of maths and probability, and by running enough variations, the winners surface fast. The other piece is that the ads are only the top of the funnel. Every viewer who clicks gets sent to a page built to nurture them through the rest of the system: the VSL sells, a form qualifies, and email follows up. The ads work because everything behind them is designed to convert.